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Introduction

品牌介绍

Founded in 2013, N.Paia is a contemporary designer brand elaborately created by E.P.(Elegant Prosper Garment Co.,Ltd), for the fashion demands of modern elite females. It aims to enable more elite women to enjoy the cutting-edge fashion that is in line with the international world, and to freely release their sterling modern urban woman image of independence, confidence and wisdom. "Minimalism, Sentiment of knitwear" is the personality of the N.Paia brand. It encapsulates a modern, stylish, yet relaxing and pleasing dressing experience. It combines both Chinese and Western cultures with the latest fashion elements to create a unique connotation of 'less is more'.

The brand has now opened more than 110 stores in major cities throughout the country, while attracting a rapidly expanding customer base of loyal consumers, by utilizing an exquisite product style and high-quality and delicate fabric material, N.Paia’s perennial mission is to devote itself to a better interpretation of the concept of concision and modernism.

Product Line

产品线

BJZ / Advanced and Luxury

This style line is devoted to creating modern images for those women who are stylish and elegant from outside appearances, but still independent and introverted in the mind; low-key in their approach, but in pursuit of distinctive styles. This series adopts advanced European imported fabrics, interprets line profiles boldly, emphases quality and design. It is concise and succinct in its expression of the brand's attitudes. It's international design style makes the garments look noble, refined and elegant.

N.PAIA / Modern and Minimalism

This style line is dedicated to creating trendy images for women who have high aesthetic standards, who are willing to venture into uncharted fashion territory, and who neither reject 'vogue' nor blindly adhere to it. This series is in pursuit of high quality and cost-effective fashion at the same time. It focuses on processing details and keeps up with the brand's original intention. It follows fashion and focuses on quality. It is modern, concise and comfortable for commuting in the mean time.


History

品牌历史

2017

Grand debut on China International Fashion Week A/W 2017 Beijing Show, touring exhibition in the second half of the year, super model KIKI was used for the photo shoot

2016

Fashion Show A/W 2016, debut on China International Fashion Week S/S 2017 Beijing Grand Show

2015

Officially launched on T-mall, Fashion Show A/W 2015, annual tour exhibition

2014

N.Paia's debut as well as A/W 2014 new product release conference, Shenyang Zhuo Zhan Store opened (first direct store), Jinzhou Blue Angel Store opened (first franchise store)

2013

This contemporary designer brand was set up

Designer

Jessica Zhang

N.Paia's Design Creative Director, Jessica Zhang is a senior designer in the Chinese fashion industry. She has been the creative director for the brand since the founding of N.Paia. She has a singular outlook on style and a fresh approach to the implementation of materials. She has infused minimalist aesthetics and knit techniques into N.Paia, which made the brand's unique genes become particularly prominent.